Friday, May 8, 2009

The New Farmers' Market - A book review

If you're involved in founding, managing, promoting, or selling at a farmers' market, The New Farmers' Market is a MUST read! It came to my attention when a friend and market vendor suggested I read her copy. Somethings, she told me, I'd want to skim through, but she was convinced I'd like this book.

She was right! There's a section in this book for just about everyone. The New Farmers' Market is divided into 3 sections
  1. Selling at the market
  2. Starting, Managing, & Promoting the Market
  3. The New Farmers' Market (embracing the community and expanding the vision)
Touching on everything from obtaining insurance, to pricing strategy, to writing a catchy market newsletter, this how-to guide is full of practical ideas including tips from market vendors all over the U.S. Whether your market is large or small, new or established, you're sure to find inspiring ideas to reenergize your market team.

Personally, my favorite section was on promoting the market where I found a host of suggestions on bridging the knowledge gap between market and community. My favorite is for a monthly market newsletter. Fellow Friends Volunteers, guess what's we're doing next?

Look for The New Farmers' Market in your local library, or better yet, buy a copy to be shared among your market vendors, volunteers, and staff. The market of your dreams is only one book away...
Recommended: for anyone looking to work with a farmers' market
Rated: 5 out of 5 stars (for page after page of fabulous ideas)

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